About
Built by one person. Held to one standard.
The story behind YOTHAT, and why every project gets the same technical rigour, regardless of size.
The story
YOTHAT is the practice of a freelance WordPress developer, designer, and SEO specialist based in Oeiras, Portugal, working with clients across web development, digital marketing, and search optimisation. Projects range from full rebuilds and platform migrations to targeted technical SEO overhauls on existing sites — always with the same person handling design, build, and optimisation from first call to launch.
That range shows up in the work itself: a technical SEO overhaul for a medical practice site, a redesign that grew into a full rebuild for a precision-instrument manufacturer, and a migration off a proprietary platform for a wine estate. Different problems, same person handling all of it end-to-end.
The mission
A website should be structurally sound before it’s decorated. That means semantic markup, considered information architecture, and technical SEO built in from the start — so the site is fast, accessible, and genuinely built to be found, not just good-looking in a screenshot.
In practice, that means every project starts with the parts that don’t show up in a screenshot: proper heading structure, clean URLs, schema markup, and a site architecture that search engines and screen readers can both make sense of.
Design still matters — a lot. But it’s layered on top of that foundation, not used to paper over the absence of one.
What makes it different
Design and SEO, one person
No hand-off between a design team and an SEO team pulling in different directions — one person accountable for both from day one.
A stack built for speed
GeneratePress + GenerateBlocks keep sites light and fast without sacrificing design flexibility — no bloated page builders.
Honest scoping
If a “quick redesign” is actually a rebuild, you’ll hear that upfront — not discover it halfway through the project.
Based
Oeiras, Portugal
Working with clients locally and remotely across Europe.
Languages
English & Portuguese
Client communication and multilingual site builds in both.
Stack
GeneratePress + GenerateBlocks + ACF
The same reliable foundation, page after page, project after project.
Have a project in mind?
Tell me what you’re working with and what you need — I’ll reply with a clear, honest scope.