Email marketing works. It probably is a more effective way of finding prospective customers than isolated ads.
But why aren’t businesses satisfied with their conversion rates? Two words: landing pages.
An easily rectified error in email marketing is sending prospects to a homepage rather than a specific landing page. Why? Because if you’re investing in email (or pay when someone clicks on one of your ads), it’s the place your lead lands that’s going to make or break your campaign. So you better be darn sure your landing page(s) effectively and efficiently convert visitors into quality leads for your business.
If high-powered direct-response campaigns purchased from large marketing automation technology providers aren’t in your budget, I provide you with homegrown landing pages that benefit from new marketing tools and software increasingly available.